Pretoria — Over 60 thousand individuals witnessed the first-ever, 3-day Hey Neighbour music competition held in Pretoria, South Africa. U.S. Rapper Kendrick Lamar, Grammy-winning artists H.E.R and Zakes Bantwini, Grammy nominee Khalid, South African Amapiano artists Musa Keys and Tyla well-known for her Water music, Sho Majozi and plenty of different artists carried out on the Heineken-sponsored occasion – a part of the brewer’s 150-year celebration.
Hey Neighbour intends to be on the identical magnitude because the likes of iconic worldwide festivals like Coachella, in line with Theo Zulu, model supervisor at Heineken, who stated the occasion was a collaborative effort from three firms – Khoi Kreative, Glen21, and Fortunate No.8 Ideas.
“We selected to accomplice with the organizers as a result of their core values, and the technique of the competition, very a lot align with what we try to do because the Heineken model … is all about connecting individuals, breaking limitations, breaking social stereotypes and connecting individuals past something that will exist that will bar individuals from connecting,” Zulu stated.
The occasion introduced over 50 distributors, a number of meals stalls, bars, and social actions, which Zulu described as unbelievable because it helped make use of youth. And earlier than the occasion, Heineken ran competitions in a number of African nations to convey winners to South Africa to expertise the competition.
Valdemiro Jose, a younger influencer from Mozambique, stated he was excited to be a part of Hey Neighbour and get to know different cultures.
“I take a look at this as a strategy to alternate experiences and get to know different cultures. It is vital that our cultural id is obvious to point out the world who we’re and the way we place ourselves. That is why I made a degree of sporting my nation’s flag. For different younger Mozambicans it is very important create and share content material that provides worth to our society and Africa typically,” Jose stated.
Reflecting on a few of his favorite moments on the competition, he stated the competition’s variety caught his consideration.
“Witnessing everybody come collectively to toast and commemorate Heineken’s one hundred and fiftieth anniversary was unbelievable. Seeing people from all corners of the continent collect at a competition sponsored by a beer model was spectacular. It actually marked a major milestone price celebrating!” he stated.
Among the artists Jose wish to see on the subsequent Hey Neighbour competition are Burna Boy and Diamond.
