Yearly, the Shopper Electronics Present (CES) showcases essentially the most revolutionary tech developments and units on the planet. The world’s largest expertise commerce present, which has been held yearly since 1967, has unveiled units such because the VHS video recorder, DVD gamers, 3D printers and wi-fi or roll-up televisions. This yr, the occasion organizers anticipate that greater than 4,000 exhibitors and 130,000 attendees will collect for the present, which takes place in Las Vegas between January 9 and 12.
The CES will host greater than 250 conferences and will likely be attended by technological giants resembling Panasonic — which has invited EL PAÍS to the occasion —, Samsung, LG, Google, Amazon, Accenture, Qualcomm and Hyundai. These and different firms will talk about and exhibit their innovations in an space equal to 43 soccer fields, in accordance with Kinsey Fabrizio, senior vice chairman of the CES. Synthetic intelligence, digital well being, good houses, sustainability and wonder expertise are among the massive technological developments on the occasion.
Synthetic intelligence
Synthetic intelligence has progressively crept into the every day lives of hundreds of thousands of individuals with applications resembling ChatGPT and Google Bard, voice assistants, suggestion techniques from platforms resembling Netflix and good house home equipment. In accordance with a report revealed by the Shopper Expertise Affiliation (CTA), which organizes the CES, 27% of People assume AI applied sciences have already got a big impression on their every day lives. The examine additionally discovered that whereas many consider AI as “revolutionary, futuristic and clever,” only a few affiliate it with belief and security.
“Shoppers agree that AI regulation is required,” the report states. This problem will likely be mentioned on the CES, together with how AI expertise is revolutionizing totally different sectors. “Agriculture, accessibility, healthcare and semiconductor companies are amongst these incorporating AI to assist remedy effectivity and societal challenges,” Kelsey Kelly, coverage program supervisor at CTA, defined in an article in October. This yr, the CES may even analyze the true and potential makes use of of generative synthetic intelligence and showcase totally different units geared up with this sort of expertise: from televisions, audio system and headphones to cameras, automobiles and robots.
Digital well being
Healthcare is changing into extra private, moveable and customizable, in accordance with the CTA. Final yr, among the devices that acquired essentially the most consideration have been apps to research bowel actions, sensors that monitor urine in actual time and units the scale of a bank card that may take electrocardiograms. On this yr’s CES, different revolutionary units will likely be exhibited, resembling lipstick to diagnose circumstances and synthetic intelligence that goals to detect coronary heart illnesses.
It would additionally handle how the most recent advances can rework ladies’s well being, psychological well being and healthcare by good house innovation. Specialists may even share their predictions about what healthcare will likely be like sooner or later. For the CTA, it is going to be much more “proactive, moveable and customizable.” The United Nations estimates that in 2050, 3.7 million folks will likely be aged 100 and over.
Sensible houses
Properties have gotten extra environment friendly. About 19% of American households already personal a good equipment, resembling a fridge, washer, dryer or dishwasher, in accordance with a 2023 examine revealed by the CTA. The expertise can be current in lighting units, window coverings, irrigation and leisure techniques. That is the case of televisions, which firms resembling Panasonic additionally wish to convert into good house administration facilities.
“Vitality effectivity and automation are main developments on this sector, and customers want merchandise that save money and time whereas bettering security and total well-being,” states the CTA. At this yr’s conferences, the present will analyze how expertise can enhance house safety, what it will probably convey to multifamily housing, and the way firms try to win over new prospects.
Sustainability
The local weather emergency is the best financial, social and environmental risk going through the planet and humanity, in accordance with the United Nations Workplace for Catastrophe Threat Discount. “As calls to battle local weather change intensify, expertise firms are discovering methods to grow to be a part of the answer,” CTA states. This yr the CES will showcase units that handle this problem, resembling an electrical skid-steer loader, an autonomous robotic that eliminates algae that hurts water high quality and a substitute for starch-based plastic.
The present may even handle how technological innovation can enhance among the Earth’s most useful assets, resembling clear air and water. It would additionally analyze whether or not demand for electrical autos is cooling after reaching file numbers. Batteries for electrical automobiles and sustainability are among the many priorities of exhibitors resembling Panasonic. Corporations resembling Genesis Programs, which needs to generate recent water from the air, and Nubilab, which has created a meals scanner with synthetic intelligence to keep away from meals waste, may even be exhibiting on the present.
Magnificence expertise
Final yr, L’Oréal stunned guests at CES with a make-up applicator for folks with motor disabilities. “The aim is for them to have the ability to apply lipstick or mascara steadily,” defined worker Casey Barbarino. This yr, the French firm will grow to be the primary magnificence firm to ship the keynote speech at CES. “The primary wave of magnificence tech modified how folks uncover, consider, and purchase magnificence merchandise. Extra just lately, we’ve seen the way it can higher serve the underserved, by democratizing pores and skin well being and rising entry to self-expression,” stated L’Oréal CEO Nicolas Hieronimus.
At this yr’s CES, dozens of exhibitors will showcase their advances in magnificence expertise. AmorePacific, for instance, designs units for skincare, resembling its new model of cosmetics known as Genuine Colour Grasp by Toneworks. This make-up model performs a coloration evaluation in additional than 3,000 areas of the face and creates customized make-up. One other exhibitor, ART Lab, has developed a chatbot that makes use of synthetic intelligence to assist prospects with their pores and skin issues and to search out the suitable cosmetics.
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