Ecobank (https://Ecobank.com), the main pan-African monetary companies group, unveils its new model marketing campaign ‘A BETTER WAY | A BETTER AFRICA’ as we speak, on the TotalEnergies CAF Africa Cup of Nations Côte d’Ivoire 2023 (AFCON). Ecobank is a proud official sponsor of the TotalEnergies CAF Africa Cup of Nations Côte d’Ivoire 2023 and is leveraging the unifying, exhilarating, and progressive spirit of African soccer to reveal its dedication to the continent’s sustainable development. The marketing campaign highlights Ecobank’s drive to empower its shoppers and prospects to realize their objectives for a greater future and due to this fact a greater Africa.
Jeremy Awori, Chief Government Officer, Ecobank Group, stated: “At Ecobank, we drive development in Africa by our supply of inexpensive, dependable, and progressive monetary companies to our shoppers and prospects, whereas making a big contribution to Africa’s improvement. ‘A BETTER WAY | A BETTER AFRICA’ displays our unwavering dedication to our continent. Pushed by our dedication to steady enchancment, we ship enhanced monetary companies, higher buyer expertise, and extra customer-centric options.”
This model marketing campaign is predicated on the outcomes of an intensive pan-African model survey, addressing the views and alternatives shared in the course of the analysis.
Jeremy Awori added: “Our pan-African function and single gateway platform, in addition to the variety of our main workforce working from 35 international locations, place us as an enabler and companion for our shoppers and prospects to determine and seize new alternatives.”
The marketing campaign additionally highlights Ecobank’s digital community and its continent-wide connectivity, together with its unified fee ecosystem, which helps market entry and enterprise development, whereas capitalising on the alternatives introduced by the African Continental Free Commerce Space (AfCFTA).
The absolutely built-in marketing campaign includes a numerous mixture of digital and conventional media and features a tv business filmed on the continent. Following the TotalEnergies CAF Africa Cup of Nations Côte d’Ivoire 2023, the marketing campaign will proceed to be rolled out throughout Africa.
Distributed by APO Group on behalf of Ecobank Transnational Included.
Media Contact:
Christiane Bossom
Group Communications
Ecobank Transnational Included
Electronic mail: [email protected]
Tel: +228 22 21 03 03
About Ecobank Group (or ‘Ecobank Transnational Included’ or ‘ETI’):
Ecobank Group is the main personal pan-African banking group with unrivalled African experience. Current in 35 sub-Saharan African international locations, in addition to France, the UK, UAE and China, its distinctive pan-African platform supplies a single gateway for funds, money administration, commerce and funding. The Group employs over 14,000 folks and affords Shopper, Business, Company and Funding Banking merchandise, companies and options throughout a number of channels, together with digital, to over 32 million prospects. For additional info, please go to Ecobank.com.
