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Italy celebrates 60 years of Nutella

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World Nutella Day is marked on 5 February.

Nutella, the Italian chocolate-hazelnut unfold, is well known internationally with World Nutella Day on 5 February.

This yr additionally marks the sixtieth anniversary of the enduring model by Ferrero, a Made in Italy success story, invented in 1964.

The story of Nutella goes again to post-war Italy when cocoa was a scarce commodity.

Ferrero, based as a pastry store in Alba, northern Italy, responded to the cocoa scarcity by making a candy paste made out of hazelnuts, sugar and a small amount of cocoa.

This sweet-tasting concoction, named Giandujot, was initially bought as a stable block earlier than being modified into the spreadable Nutella we all know right this moment.

Within the a long time since, Nutella has change into a worldwide sensation, and in 2019 the hugely-successful Nutella biscuits have been launched.

Italy marked the fiftieth anniversary of Nutella with a commemorative postage stamp in 2014 and in 2021 Italy launched a limited-edition €5 coin in honour of Nutella.

World Nutella Day was created in 2007 by the American blogger Sara Rosso for Nutella followers to share their pictures, movies and recipes on social media with the hashtag #WorldNutellaDay.

For extra about World Nutella Day, see Nutella web site.

Photograph credit score: margouillat photograph / Shutterstock.com.



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